Master Prompt AI 101
Prompting is the most important skill for working with AI. Here, you'll learn how to communicate with different types of AI to get the best results—no matter your goal.
- Be clear, specific, and concise.
- Provide context, examples, or desired formats.
- Break complex tasks into steps.
- Experiment and iterate—refine your prompts for better results.
- Use role instructions (e.g., "Act as a..." or "You are a...").
Writing AIs like ChatGPT, Jasper, and Copy.ai excel when you give them clear instructions, context, and a desired style or format.
Prompt Examples:
- You are a senior technical writer. Draft a step-by-step tutorial for beginners on how to use ChatGPT for research, including an introduction, 3 main steps, and a conclusion. Use clear headings and bullet points.Role instructions, structure, and formatting for a professional result.
- Rewrite the following story in the style of a suspenseful thriller, adding dialogue and vivid descriptions: [your story]Ask for a specific style and creative enhancements.
- Summarize this article for a business executive. Output as: 1. Key Takeaways, 2. Action Items, 3. Risks.Request a structured summary for a specific audience.
- Act as a debate coach. Critique the following argument for logical fallacies, unsupported claims, and suggest improvements. Output as a list of issues and recommended revisions.Ask for critical analysis and actionable feedback.
Pro Tips:
- Be specific about tone, length, and audience.
- Use role instructions (e.g., 'Act as a...').
- Give examples of the style you want.
- Request structured or formatted output.
Video AIs like Runway ML and Synthesia respond best to detailed, visual prompts. Describe scenes, actions, and styles clearly.
Prompt Examples:
- Create a 30-second explainer video for a new fitness app. Start with a user struggling, show the app in action, and end with a happy, energetic user. Use upbeat music and animated transitions.Describe the story arc, mood, and transitions for a compelling video.
- Generate a video with an AI avatar that introduces a company, speaks in a friendly British accent, and uses hand gestures to emphasize key points.Customize the avatar's voice, tone, and gestures.
- Produce a cinematic video of a futuristic city at night, with flying cars, neon lights, and rain. Add a dramatic orchestral soundtrack.Paint a vivid scene and specify soundtrack style.
- Create a product demo video for a smart home device. Show the device being set up, highlight 3 key features with on-screen text, and end with a customer testimonial. Use a modern, tech-inspired style.Guide the AI through a multi-step, feature-focused demo with testimonial.
Pro Tips:
- Describe visuals, actions, and mood in detail.
- Specify duration and style (e.g., cinematic, animated).
- For avatars, mention language, tone, and gestures.
- Outline the story or sequence for multi-step videos.
Marketing AIs (Make.com, HubSpot, Mailchimp) work best with clear goals and data. Tell the AI what you want to achieve and provide relevant info.
Prompt Examples:
- Write a 3-part onboarding email sequence for new users of an AI writing tool. Each email should have a catchy subject, a personal greeting, a tip, and a call to action.Request a multi-step, personalized email sequence.
- Describe an automation: When a user abandons their cart, send a reminder email after 1 hour, then a discount offer after 24 hours if they haven't purchased.Outline a workflow with triggers, timing, and actions.
- Act as a digital marketing expert. Write 3 variations of Facebook ad copy for a new AI-powered design tool, targeting freelance designers.Use role instructions and request multiple creative outputs.
- Generate a monthly analytics report for an e-commerce store. Include total sales, top 5 products, conversion rate, and a list of actionable recommendations to improve performance next month.Request a data summary and strategic recommendations in one prompt.
Pro Tips:
- Define your marketing goal (e.g., increase signups, nurture leads).
- Provide product details and audience info.
- For automation, outline the workflow step by step.
- Request multiple versions for A/B testing.
SEO AIs (Surfer, SEMrush) need keywords, topics, and goals. Be clear about your target audience and desired ranking.
Prompt Examples:
- Analyze this blog post for SEO. Suggest improvements for title, meta description, keyword density, and internal links. Output as a checklist.Request actionable, structured feedback for optimization.
- Compare the top 3 ranking articles for 'AI in healthcare'. List their strengths, weaknesses, and what our article needs to outrank them.Ask for a competitor analysis with clear recommendations.
- Generate a content plan for a website about AI productivity tools. Include 5 pillar topics and 3 supporting articles for each.Request a strategic, multi-level content plan.
- Act as an SEO consultant. Audit the homepage of an online course platform and provide a prioritized list of technical SEO fixes, with explanations for each recommendation.Request a technical audit and prioritized action plan.
Pro Tips:
- List your main keywords and topics.
- Ask for actionable, prioritized suggestions.
- Request competitor analysis for deeper insights.
- Request content plans or checklists for structure.
Image AIs (Midjourney, Canva, Adobe Firefly) thrive on vivid, descriptive prompts. Mention style, color, mood, and subject.
Prompt Examples:
- Create a high-resolution illustration of a cyberpunk city at dusk, with glowing signs, diverse crowds, and rain-soaked streets, in the style of Blade Runner.Use detailed, cinematic descriptions and reference a style.
- Design a modern, minimalist logo for a fintech startup. Use navy blue and gold, and include a subtle graph or upward arrow.Specify color palette, style, and visual elements.
- Generate an Instagram post graphic for International Women's Day. Use bold colors, empowering text, and a flat illustration style.Request a themed, social-media-ready design.
- Create a set of 5 app icons for a productivity suite. Each icon should use a consistent color palette, simple geometric shapes, and a modern, flat design style.Request a cohesive icon set with clear style and quantity.
Pro Tips:
- Use adjectives for style, color, and mood.
- Reference artists or genres for inspiration.
- Be clear about format (logo, poster, illustration, etc.).
- Request themed or campaign-specific graphics.
Keep Practicing!
Prompting is a skill—practice, experiment, and explore different AIs to become a true AI power user. The more you try, the better your results will be.
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